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Financial Services · Credit Services · US

Upstart Holdings Inc UPST

$22.25 · close of Nov 9, 2026

Lending marketplaces without proprietary data advantages or balance-sheet scale see AI-driven edges erode as models and techniques diffuse across competitors.

AI score · Below average · analysis Aug 14, 2026
3.0 of 10

Valuation holds this up; Optionality is the soft spot.

Moat3.0
Management3.0
Valuation4.0
Risk · 10 = lowest2.0
Business model3.0
Optionality2.0
Fair value
AI fair value
$61.63
as of Nov 10, 2026
Base case
$64.63
the single most likely path
Analyst consensus
$31.19
16 analysts · 12-month target
Price
$22.25
price 64% below the AI fair value

The price needs 16.0% growth a year for ten years. The AI thinks 18.0% is achievable, at a 12.0% margin.

Upstart looks expensive because it burns cash today and needs both fast growth and a big margin turnaround to earn its current price. The AI lending idea is interesting, but thin fees and easy-to-copy tech mean it may never reach the profits investors are paying for. The main risk is that competition or a credit downturn keeps margins stuck near zero.

The business

Upstart Holdings, Inc., together with its subsidiaries, operates a cloud-based artificial intelligence (AI) lending platform in the United States. The company operates through three segments: Personal Lending, Auto Lending, and Other. Its platform includes unsecured personal loans, small dollar loans, auto refinance, auto retail loans, and auto secured personal loan, and home equity lines of credit. Upstart Holdings, Inc. was founded in 2012 and is headquartered in San Mateo, California.

Last report Nov 3, 2026

Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.

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General investment analysis · not personalized advice · the figures carry their dates