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Technology · Software - Application · US

Shopify Inc SHOP

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Merchant platform flywheel: lower friction attracts scale, scale deepens data and apps, data and apps raise switching costs; durable while independent commerce persists.

AI score · Solid · analysis Aug 24, 2026
6.5 of 10

Management and Business model hold this up; Valuation is the soft spot.

Moat6.0
Management8.0
Valuation3.0
Risk · 10 = lowest7.0
Business model8.0
Optionality8.0
Fair value
AI fair value
—
Base case
$68.95
the single most likely path
Analyst consensus
$175.43
50 analysts · 12-month target
Price
—
price 134% above the AI fair value

The price needs 32.0% growth a year for ten years. The AI thinks 18.0% is achievable, at a 22.0% margin.

Shopify needs roughly 25% long-term growth once margins rise to 22% to justify today’s price. It can probably deliver 18%, so the stock is fairly valued but not cheap. The main support is its expanding role as the default infrastructure layer for AI-driven shopping; the main risk is that big-tech tools bypass the platform entirely.

The business

Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline. In addition, the company engages in the sale of themes and apps; shipping labels through Shopify Shipping; point-of-sale hardware; advertising on the Shopify App Store; and Shop Campaigns for buyer acquisitions, as well as registration of domain names. Shopify Inc. was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is based in Ottawa, Canada.

next Feb 9, 2026

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General investment analysis · not personalized advice · the figures carry their dates