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Consumer Defensive · Beverages - Non-Alcoholic · US

The Coca-Cola Company KO

$96.03 · close of Nov 9, 2026

Owner of habit-formed global beverage demand, licensing concentrate to capture pricing power and cash flow across economic cycles.

AI score · Solid · analysis Sep 3, 2026
6.6 of 10

Moat and Management hold this up; Valuation is the soft spot.

Moat8.0
Management8.0
Valuation3.0
Risk · 10 = lowest8.0
Business model8.0
Optionality4.0
Fair value
AI fair value
$49.74
as of Nov 10, 2026
Base case
$50.40
the single most likely path
Analyst consensus
$97.75
25 analysts · 12-month target
Price
$96.03
price 93% above the AI fair value

The price needs 13.0% growth a year for ten years. The AI thinks 4.0% is achievable, at a 31.0% margin.

Coca-Cola generates reliable owner earnings of roughly $15 billion a year from its syrup-and-brand model, but the stock price already assumes the company will grow much faster than its realistic long-term path of 4 percent. The strong brand moat and high returns on capital keep it from being wildly expensive, yet the gap between what the market requires and what the business can deliver leaves little margin of safety.

The business

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.

Last report Oct 27, 2026

Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.

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