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Technology · Software - Application · US

Intuit Inc INTU

$338.23 · close of Nov 9, 2026

Trust-based platform capturing the center of small-business and personal finance flows, compounding via data lock-in and workflow integration.

AI score · High quality · analysis Oct 21, 2026
8.0 of 10

Valuation holds this up; Moat is the soft spot.

Moat7.0
Management8.0
Valuation9.0
Risk · 10 = lowest8.0
Business model8.0
Optionality8.0
Fair value
AI fair value
$762.79
as of Nov 10, 2026
Base case
$788.12
the single most likely path
Analyst consensus
$407.76
34 analysts · 12-month target
Price
$338.23
price 56% below the AI fair value

The price needs 0.0% growth a year for ten years. The AI thinks 11.0% is achievable, at a 40.0% margin.

Intuit already prints 40-cent FCF dollars on every revenue dollar. The stock only needs 1 % annual growth to be fairly valued at today’s price. Management is guiding 12–14 % growth next year and has credible multi-year catalysts in AI distribution and mid-market ERP. That gap between what the market is paying for and what the business can realistically deliver is the source of the margin of safety.

The business

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in two segments: Global Business Solutions and Consumer. Its Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. The Consumer segment provides TurboTax, a do-it-yourself and assisted income tax preparation products and services; Credit Karma, a personal finance solution that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, debt pay-down assistance, credit card rewards optimization, and connected account capabilities. This segment also offers ProTax offerings which include Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, online application stores, and partner and other channels. Intuit Inc. has a strategic collaboration with Aprio, LLP to develop AI-powered solutions designed to help identify tax planning opportunities, benchmark business performance, improve financial visibility, and support more informed decision-making across industries, including construction, dental, wealth management, and tax. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.

Last report Aug 25, 2026 · next Nov 19, 2026

Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.

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General investment analysis · not personalized advice · the figures carry their dates