Consumer Defensive · Household & Personal Products · US
Honest Company Inc HNST
$5.17 · close of Nov 9, 2026
AI score · Below average · analysis Oct 28, 2025
3.8 of 10
Management and Risk hold this up; Valuation is the soft spot.
| Moat | 2.0 |
| Management | 5.0 |
| Valuation | 2.0 |
| Risk · 10 = lowest | 5.0 |
| Business model | 5.0 |
| Optionality | 5.0 |
Fair value
AI fair value
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Base case
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the single most likely path
Analyst consensus
$5.20
7 analysts · 12-month target
Price
$5.17
The business
The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
Last report Nov 5, 2026
Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.
Start the thirty days · no cardGeneral investment analysis · not personalized advice · the figures carry their dates