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Consumer Cyclical · Apparel Manufacturing · SE

H & M Hennes & Mauritz AB (publ) HM-B

kr178.75 · close of Nov 6, 2026
AI score · Average · analysis Jul 12, 2025
5.2 of 10

Management holds this up; Optionality is the soft spot.

Moat5.0
Management6.0
Valuation5.0
Risk · 10 = lowest5.0
Business model5.0
Optionality5.0
Fair value
AI fair value
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Base case
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the single most likely path
Analyst consensus
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12-month target
Price
kr178.75
The business

H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior products, including bed linens, towels and tablecloths, tableware, furniture, and lighting; and beauty products, such as make-up and fragrance collections. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Cheap Monday, Weekday, Monki, & Other Stories, ARKET, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; Smartex.ai, a platform that detects faults in real time and helps in textile production; Syre, a platform which focuses on scaling textile-to-textile recycling primarily polyester; and A Retro Tale offers selected vintage and secondhand accessories, as well as provides collecting and sorting solutions to extend the useful life of no longer used garments through reuse and recycling under Looper Textile name. Further, the company operates seasonal vegetarian cafés and coffee shops. It offers its products through online and physical stores. H & M Hennes & Mauritz AB (publ) was incorporated in 1943 and is headquartered in Stockholm, Sweden.

Last report Sep 23, 2026 · next Jan 28, 2027

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