Electronic Arts Inc EA
Optionality holds this up; Valuation is the soft spot.
| Moat | 6.0 |
| Management | 7.0 |
| Valuation | 5.0 |
| Risk · 10 = lowest | 7.0 |
| Business model | 7.0 |
| Optionality | 8.0 |
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and experiences across diverse genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield. The company markets and sells its games and services through digital distribution and retail channels; and directly to mass market retailers, specialty stores, and distribution arrangements. Electronic Arts Inc. was incorporated in 1982 and is headquartered in Redwood City, California.
Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.
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