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Industrials · Farm & Heavy Construction Machinery · US

Deere & Company DE

$691.28 · close of Nov 9, 2026

Trusted dealer-and-data ecosystem that embeds itself in the farmer's workflow; durable while food production needs mechanized productivity gains.

AI score · Average · analysis Nov 6, 2026
5.7 of 10

Moat and Business model hold this up; Valuation is the soft spot.

Moat7.0
Management6.0
Valuation3.0
Risk · 10 = lowest6.0
Business model7.0
Optionality5.0
Fair value
AI fair value
$310.69
as of Nov 10, 2026
Base case
$296.91
the single most likely path
Analyst consensus
$694.01
25 analysts · 12-month target
Price
$691.28
price 123% above the AI fair value

The price needs 16.6% growth a year for ten years. The AI thinks 4.5% is achievable, at a 11.2% margin.

Deere is a great business, but the stock price already assumes a strong farm-equipment recovery plus a successful shift to software-like recurring revenue. At roughly 28x forward earnings with sales still shrinking, the company would need to grow cash flow far faster than any large equipment maker realistically can for a decade. Margins are already high versus history (operating margin ~20% against a 16% long-run median), so there is little room for more, and the 9% return on capital is ordinary. The main risk to this view is that precision-ag subscriptions scale faster than expected and smooth out the cycle.

The business

Deere & Company manufactures and distributes various equipment worldwide. It operates through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The Production and Precision Agriculture segment provides track and row crop tractors, harvesters, cotton pickers and strippers, sugarcane harvesters and loaders, soil preparation, tillage, seeding, and crop care equipment; and application equipment, such as sprayers and nutrient management, soil preparation machinery, and related attachments and service parts. The Small Agriculture and Turf segment offers specialty, utility, and compact tractors; self-propelled forage harvesters and attachments; rotary mowers, hay and forage equipment, and utility vehicles; turf and utility equipment, including riding lawn, commercial mowing, and golf course equipment, and utility vehicles, as well as implements for mowing, tilling, snow and debris handling, aerating, residential, commercial, golf, and sports turf care applications. The Construction and Forestry segment provides backhoe loaders, crawler dozers and loaders, loaders, excavators, motor graders, articulated dump trucks, skid-steer loaders, milling machines, recyclers, slipform and asphalt pavers, surface miners, compactors, tandem, static rollers, mobile crushers and screens, mobile and stationary asphalt plants, and log harvesters; and road building and rehabilitation equipment. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties. It has a strategic partnership with Tarter USA to develop and produce flex wing rotary cutters. It also has strategic partnership with Yamaha Motor Corporation, Usa to co-develop future side-by-side vehicles. The company was founded in 1837 and is headquartered in Moline, Illinois.

Last report Aug 20, 2026 · next Nov 25, 2026

Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.

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General investment analysis · not personalized advice · the figures carry their dates