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Consumer Cyclical · Internet Retail · US

Coupang LLC CPNG

$16.42 · close of Nov 9, 2026
AI score · High quality · analysis Mar 16, 2026
8.0 of 10

Valuation holds this up; Risk is the soft spot.

Moat8.0
Management7.0
Valuation10.0
Risk · 10 = lowest6.0
Business model8.0
Optionality8.0
Fair value
AI fair value
$76.23
as of Nov 10, 2026
Base case
$76.23
the single most likely path
Analyst consensus
$22.53
18 analysts · 12-month target
Price
$16.42
price 78% below the AI fair value

The price needs 0.0% growth a year for ten years. The AI thinks 15.0% is achievable, at a 12.0% margin.

Coupang trades like a retailer but acts like Amazon in Korea—its Rocket Delivery network locks in customers and crushes rivals, with Taiwan adding huge growth. It needs 12% growth to justify the price today, but can hit 15%+ while margins double from scale, making it cheap. Watch historical reinvestment paying off like Amazon's did; main risk is competition heating up in Asia.

The business

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.

Last report Nov 3, 2026

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General investment analysis · not personalized advice · the figures carry their dates