Consumer Cyclical · Gambling · SE
Betsson AB BETS-B
kr98.20 · close of Nov 9, 2026
AI score · Solid · analysis Dec 16, 2025
7.8 of 10
Management and Valuation hold this up; Moat is the soft spot.
| Moat | 6.0 |
| Management | 9.0 |
| Valuation | 9.0 |
| Risk · 10 = lowest | 7.0 |
| Business model | 8.0 |
| Optionality | 8.0 |
Fair value
AI fair value
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Base case
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the single most likely path
Analyst consensus
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12-month target
Price
kr98.20
The business
Betsson AB (publ) engages in the online gaming business worldwide. It offers casino games, sports betting, and other forms of gaming, such as poker and bingo. The company provides its products under the Betsson, Betsafe, Starcasino, Inkabet, betFirst, Nordicbet, Racebets, Rizk, and Jalla Casino brands. The company was formerly known as Cherryföretagen AB and changed its name to Betsson AB (publ) in July 2006. Betsson AB (publ) was incorporated in 1963 and is based in Stockholm, Sweden.
Last report Oct 21, 2026 · next Feb 4, 2027
Write why this business works, set your own fair value, and let the briefing speak only when a rule you wrote is crossed.
Start the thirty days · no cardGeneral investment analysis · not personalized advice · the figures carry their dates